business administration salary Peter Drucker, the father of modern management, said: "As the business objective is to bring customers, each will have two functions: marketing and innovation." They are the only ones who make profits, and all that is counted are expenses I no doubt strongly agree with this, and I doubt that any respected executive or leader of a company would see the opposite. However, despite the great amount that has been written about my sales and marketing subjects it surprises me that as just a little help is provided about the most important goal ever for business: acquiring and maintaining customers I no doubt strongly agree with this, and I doubt that any respected executive or leader of a company would see the opposite. However, despite the great amount that has been written about my sales and marketing subjects it surprises me that as just a little help is provided about the most important goal ever for business: acquiring and mainta...